B.A.M.M.C. Program
Bachelor of ARTS and Mass Media Communication (BAMMC)
This is a 3 year degree program that prepares you for Mass Media communication. This college helps you develop your expertise and skills for work in dynamic world of Advertising.
Eligibilty
Any students who has passed HSC with at least 35% aggregate at Higher secondary School in first attempt/ Passed a post SSC diploma in Engineering by Maharashtra State board or equivalent and is at least 17 years old is eligible to seek admission in First Year BAMMC.
Semester I
- Effective Communication Skills I
- Foundation course
- Fundamentals of Mass Communication
- Visual communication
- Current affairs
- History of media
Semester II
- Effective Communication Skills II
- Foundation course
- Content writing
- Introduction to advertising
- Introduction to journalism
- Media gender and culture
Semester III
- Electronic media-I
- Corporate communication and public relation
- Media studies
- Introduction to photography
- Film communication I
- Computer and multimedia
Semester IV
- Writing and editing for media
- Media laws and ethics
- Mass media research
- Film communication II
- Electronic media II
- Computer and multimedia II
Semester V
- Copy Writing
- Advertising & Marketing research
- Brand Building
- Agency Management
- Consumer Behavior
- Direct marketing & E-Commerce
Semester VI
- Digital Media
- Advertising Design
- Advertising in contemporary society
- Media Planning & Buying
- Brand Management
- Advertising & Sales Promotion
Download Admission Form
